Define Your Campaign Objective

Step 1: Define Your Campaign Objective

First, you need to decide on your campaign objective. Since you want to promote the sale of Canva tools, "Conversions" or "Traffic" could be suitable objectives. Conversions may be more effective if you have a specific conversion action you want users to take on your website, such as making a purchase.

Step 2: Choose Your Target Audience

• Location: Consider targeting regions where Canva users are prevalent.
• Demographics: Target users who are more likely to use Canva, such as small business owners, marketers, designers, or individuals interested in graphic design.
• Interests: Select interests related to graphic design, marketing, or small business.
• Behaviors: Choose behaviors that align with your target audience's online activity and shopping behavior.
• Custom Audiences: You can create custom audiences based on your existing customer data or website visitors to target a more specific group.

Step 3: Select Placements

Choose where you want your ads to appear. You can select Facebook, Instagram, Audience Network, and other options. For promoting Canva tools, Facebook and Instagram may be the most relevant.

Step 4: Set a Budget and Schedule

Determine your daily or lifetime budget and the duration of your campaign. Make sure it aligns with your overall advertising goals.

Step 5: Ad Creative and Format

• Create eye-catching visuals and ad copy that highlight the Canva tools' features and benefits.
• Use Canva itself to design appealing ad creatives.
• Consider using a carousel format to showcase multiple Canva tools or use video ads to engage your audience.

Step 6: Advanced Options

• Consider using Facebook's pixel to track conversions and optimize your ad delivery.
• Implement A/B testing to determine which ad variations work best.

Step 7: Review and Launch

Double-check all your settings, audience targeting, ad creatives, and budget before launching your ad campaign.

Here's an example of an ad set for your Canva tools sale:

Ad Set Name: Canva Tools Sale - Conversion Objective: Conversions Audience:

• Location: United States
• Age: 25-45
• Interests: Graphic design, Small business owners, Marketing
• Behaviors: Online shoppers
• Custom Audiences: Canva website visitors Placements: Facebook and Instagram Budget: $20 per day Schedule: Start immediately and run for 30 days Ad Creative: A carousel ad with images of various Canva tools, highlighting their features and discounts.